Introduction

1.	Basic information about Internet

1.1	What is Internet good for

1.2	What does word Internet mean exactly

1.3	The main use

1.4	The Information Superhighway

1.5	Shopping online

1.6	Making money out of the Internet

1.7	Who is in charge

1.8	Is Pentagon / CIA involved

1.9	Is it male – dominated

1.10

Intranet

1.11	Newsgroups, mailing list and chat

1.12	Creating own Web page

1.13	Domain name

1.14	IP address

1.15

Bandwidth

1.16	Finding it

1.17	The main search tools

1.18	Search engines

1.19

Research

1.20	Internet language

2.	My personal experiences with the Internet

2.1

E-mail

2.2	Searching the web

2.3	Online shopping, booking flights

2.4	SMS, advertising

2.5	Free Web sites

2.6	Internet Banking

2.7	Internet Provider

2.8	Future – Electronic Commerce

2.9	Conclusion

3.	Literature

"1.6 Making money out of the Internet
Can you make money out of the Internet? Yes, no, maybe – perhaps it’s better to ask, “Can I continue to make money without the Internet?” The last few years have seen a gold rush in the computer hardware, software, training, and publishing industries. Some, who got in early, made a killing getting businesses on the Web – the Net’s “commercial zone”. Today, it’s settled down somewhat. Web page designers are commonplace, and can no longer charge extortionate rates unless they’re tied in with a major agency. However, those with serious technical and programming skills are always in big demand.
If you’re wondering whether to throw a Web site into your existing marketing mix to help boost sales, the answer’s probably yes. But rather than use it to try to attract customers, it’s better to think of the Net as a place to post in-depth product literature, provide customer support, and canvass feedback. Not too many companies are making big money from direct sales – though that’s improving, particularly for hard-to get products, of deep-catalog items such as CDs, books, and computer parts.
Another way to profit is to charge others to advertise on your Web page. You’ll either need to run a very popular site or attract a certain type of customer, and you are usually paid according to the number of times visitors pursue links from your site to your sponsor’s. Alternatively, if your site generates heavy traffic and looks promising, someone may want to buy you outright.
Advertising on the World Wide Web is perfectly acceptable but emailing protocols are more delicate. Never, ever, ever, send bulk email other than to people you know or who’ve requested information. And never post and advertisement in Usenet or to a mailing list. Junk email is called “spam”, and those who send it (spammers) are universally detested. Try it and you’ll be flooded with hate mail, and potentially kicked offline. On the other hand, email is by far the most efficient direct response device you’ll find. For instance, you could set up an auto responder to send out product details upon receipt of a blank message. No dictating over the phone, no data entry from a coupon, it’s instant and informal. Plus, you’ll have their email address on record to follow up later. Next time you put your telephone number on an advertisement, put on you email address, too, and compare response rates."

Práce je doplněna o tabulky a grafy.