1.	Historie a začátky

2.	Financování

3.	Úspěchy a neúspěchy

4.	Výrobky a řízení inovací

5.	Tomáš Baťa jako podnikatel Blue Ocean

6.

Osobnost

7.	Etické a sociální cítění

8.	Baťova náhrada

9.	Dnešní stav společnosti

10.

Zdroje

"1. History and startup
Tomáš Baťa was born on April, 3rd 1876 in Czech city called Zlín as the sixth of twelve children. His father was a poor shoemaker; nevertheless the shoemaking craft had a strong tradition in Baťa´s family which dated back to the 17th century, so it is difficult to imagine another profession for young Tomáš Baťa then as a shoemaker as had been his father, grandfather, great-grandfather…
Even as a little boy, every day after his school he went to his father´s workshop and together with his siblings, absorbed the secrets of the shoemaking craft.
When Tomáš was fourteen, he left home and went against the will of his father to Prostějov, where he worked in a Fäber company; a company specialized in shoemaking machines. Tomáš was very interested in these machines which were making the job easier and much faster. But he was so interested and exited, that his employers became jealous of his talent and fired him, because they were afraid of his curiosity. After that Tomáš went to his sister´s Anna place to Wien and with her financial aid he started his own small business and opened a shoemaking workshop. But he didn´t know much about the local market, so his first little business didn´t last long. He returned to his father´s workshop and worked there as a salesman. But he already had big plans to found a large shoemaking company in his head.
He quickly realizes very well the desperate state of the footwear market: almost everyone doesn´t have shoes, simply because they can´t afford it; shoes in that area were very expensive and luxury good. And even if an ordinary middle-class customer buys them, he has to wear them for almost half of his life, because it´s still cheaper to have them repaired over and over again, then to buy a new pair. The main problem Baťa sees is the low productivity of the workers. It takes 4 days to make a new pair, so the costs are logically very high and so is the price of the shoes. That is the really big opportunity which Tomáš found in a footwear market.

2. Financing
By that time Tomáš had only a great idea of how to enter the market and the resolve and eagerness to do it. So here comes an important question: How do we finance our venture? How do we get enough money to start and run a new business? There weren´t a lot options for financing in those days. We can´t forget it was the end of the 19th century. Of course he could borrow some money from banks or loan sharks, but banks had large interests in those days and working with loan sharks meant almost certain death. It is much easier to be financed now with all the banks on the market and of course investors waiting for their chance to earn money. There is Debt Financing, including bank loans, leasing and factoring. Other option includes micro financing, which is specialized institutions that offer favored small loans and guarantees. A less known alternative for entrepreneurs is financing through venture capitalist and business angels. Also, back then starting a business meant risking everything - your savings, your house, you self-respect. You were the business, and if it failed, all was lost. But today, the distinction the business and individuals is much stronger. The individual is legally insulated from personal disaster, a circumstance that encourages many entrepreneurs these days to come up with risky projects."

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