Advantages and disadvantages from the perspective of the franchisee:
 The franchise involves the purchase of a tried and tested business format
 This is an excellent introduction to running their own business
 There are many benefits:
o A ready-made product or format
o A recognized name known to both potential customers and suppliers
o Public awareness
o Advice, assistance, training
o Lower start-up costs
o Access to the franchisor§s legal and financial advisors
o Loan facilities
 Franchisor will control the business of franchisee ( he loses freedom of action in terms of product, price, terms of sales, place)
 Franchisee will suffer loss of trade if the performance of fellow franchisees causes dissatisfaction to the public
 Fees and payments to the franchisor:
o Initial fee (front end fee) – annual royalty
o Payments for inputs and services
(there is an obligation to buy inputs from the franchisor places)

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